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Is Podcasting for You? 
Are you tired of spending more and more on display ads that get you less and less?
Do you need to establish your expertise before prospects commit to your high-ticket services?
Do you want to expand into the global marketplace?
Do your products and services appeal to a specific, narrow niche?
Is your ideal client mobile, technically savvy, and always online?
If you answered “Yes” to any of these questions, podcasting could be the best marketing investment you ever make. | Podcasts are digital audio files that listeners can subscribe to and receive automatically via the Internet. You don’t need an iPod to play them—or to produce them. Podcasts are personal, portable, and powerful. What Can Podcasting Do for Your Business? Consider these examples of business owners who have benefited from producing their own podcasts. Wiggly Wigglers, a mail-order garden company in rural England, saved £120,000 a year by moving from print advertising to producing a weekly podcast—boosting sales at the same time. Now they have international customers who order gifts for their friends and relatives in Britain. San Diego-based auto-detailing equipment company Rightlook started producing a podcast aimed at its franchisees, telling them how to get the most out of the products they bought. They became one of the fastest-growing businesses in 2006 by offering something their competitors didn’t. A consultant who set up her office in the back bedroom after years in the corporate world attracted clients from all over the world in her first year in business with her twice-weekly interview podcast, The Engaging Brand.
You can do it, too—and we’re here to help you get started.
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Our Podcasting Package If you're a small business in the San Francisco Bay Area, we'll walk you through planning, producing, publishing, and promoting your podcast. First, business coach Michele Molitor helps you define your goals for your business and your podcast.
Next, podcasting consultant Sallie Goetsch guides you in choosing a show format and planning your first several episodes.
Once you’re ready to record, Priscilla Rice of Live Oak Studio takes care of recording, editing, and mixing the audio, so you sound like the professional you are.
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